Volkswagen were built in Germany. Germany
as know for high quality and high priced cars. So it is known to most that’s it
is also home of the Volkswagen. The idea of this car was created by Hitler. He
wanted a way of transportation that everyone could afford, however he still was
demanding they preform fast enough to get people where speed was no limit.
Were 3,389
men working, doing the same thing every day. Inspecting a Volkswagen at every
stage of it. They only made 3, 00 everyday, which meant they have more men working
then production of cars. They inspect every inch of a car, from the breaks to
the head of the motor. Their goal was to making this car very reliable, last a
long time, and does not require a lot of maintenance. Which is where they got
the saying for the ad “We pluck the lemon; you get the plums.”
In 1960 Volkswagen
spread the word about a car that everyone would be able to afford. Everyone was
shocked about the ad. It stood out amongst all other ads at that time. It came an
acrossed with power, prestige, and delivered by a calming voice. This ad that
was in black and white, was not like any other. The ad seemed to promote
happiness which seemed to rub off on its viewers. The ad was introduced
distributed amongst the United States. The ad was then distributed to New York
City to Doyle Dane Bernbach. It took a year for them to have it publish, and distributed
around the U.S. Volkswagen to this day is still known as a reliable and
affordable car.
Friedman, Vanessa. "David Bowies
Fashion Legacy." The New York Times. N.p., 12 Jan. 2016. Web
No comments:
Post a Comment