Wednesday, March 16, 2016
Week 10 EOC: what channels you going to use to advertisement
This advertisement has made me more excited, then any other advertisement[bb1]
campaign. This is something I think everyone has not thought of, let alone I think
only a girl would have thought of this. My billboard is going to be of a girl
working hard in her truck, something that symbols that trucks are not just mint
for men. I think these need to be advertised in any area of which women are around.
I think if they even did a movie that would show hard working farm girls
driving around trucks. Good way for women seeing the message, also making
little girls looking up to something. I think it would be also something you
would see at rodeos, where trucks are something that is used every day that
every country folk would be using. Trucks were never mint to be in the city,
which does not mean you could not advertise it there, I think it would bring
the country back around the world. I see that most girls would look at is,
empowerment. Which I think that it will show empowered business women to even
the empowered tough farm girl can drive a truck. The truck symbols power to me,
which I think showing powerful women that anyone can drive a truck not just men.
I want to establish that not just as a sexual thing, I want to show the power
behind the truck. I want to advertise this on pt., just for the fact if anyone that’s
like me changes the channel when a commercial comes on. I want to advertise
this in magazines, billboards, rodeos, and even carwashes. I think anywhere you
will find a truck at I want to have something advertised. Baseball to football
games, and everything else in between. I look at it that the people going to these
events would be more evolved with trucks.
Thursday, March 10, 2016
Week 9 EOC:
For a president that has not look into our constitution, or
even follow the rules. Obama has said time and time again how we need to get
another Republican, to replace the last one that passed away. The only problem
is that anyone that joined the nomination during the election will get rejected.
So for Obama to be pushing everyone to get another republican in there would
not help. Everyone knows this, the republicans, democrats, the white house, and
even the public. Which means that Obama is only doing this to just get someone
in there, not someone that deserves the position and knows what they are doing.
I look at this and think its way to crazy with the lection going on, I understand
where it’s not going to be fair since both sides are not even now. I do also
look at this as something that could be getting out of hand as well. Obama is
just taking short cuts, and once again not following the rules. They say Jeb
Bush is a candid that is on the path to winning the republican candidate. Which
they say they have to look at the other candidates, which I think sounds like
false advertisement. I think they should not be able to tell someone that they
are on the winning path, then say but we got to look at the other candidates.
Its either you tell them all at once. Or don’t waist anyone else’s time, let alone
giving everyone false hope that they could have won. I also see it as that
maybe there is someone that could do a better job, that they should do an
election right and make it fair.
Tuesday, March 1, 2016
Week 8 EOC: Slogan & Typography
Fords are built tough,
just like girls..
Fords
are built tough, just like girls..
Fords are built
tough, just like girls..
Fords
are built tough, just like girls..
Fords are
built tough, just like girls..
Fords
are built tough, just like girls..
Fords are built
tough, just like girls..
Fords are built
tough, just like girls..
Fords are built tough,
just like girls..
Fords are
built tough, just like girls..
Analysis of Project in the Real World
Hard
working women that are helping on a farm, ranch, or anything that requires
hauling and getting dirty should be able to have a truck to do it in. Think of
the business that truck companies would get, showing that a truck can be for
everyone and everything. Trucks are not just a toy, you can use them as work.
Many women use a truck to haul things around in the bed, or even pull trailer
behind when they have a big load. This whole advertisement that I have come up
with, is to bring out the fact that girls can have a truck as a toy or even
something to work with. These companies have kept the commercial towards boys,
which is when I came up with the idea why not advertise to the girls? Bringing
in more business, and making it a need instead of just a want. A truck could
help in many areas, and a hard working women is one person that could use one.
Showing that the back of the bed can haul all the messy things you would not
want in the cab, and how it can pull heavy trailers up any hill. Trucks are
used for more things than many realize, bring out all the positive things
instead of just showing it as a toy. Show things that could also help a women,
show how a women would need one. You could see the sales going up, more likely women
would be buying them too. I want to show that a truck can be a toy and also be
used to work. I just want to show a truck from many angles, getting more than
just one type of person in there.
Creative Content
My idea with this was that boys are not the only person that
uses trucks, girls do to. Weather it’s their daily rides, or work trucks. Girls
use trucks for the same thing boys do, they just don’t advertise it. I kept thinking
off all of the ads, commercials, and bill boards about trucks. They all revolve
around how a boy could use a truck, not once what a women could actually use a
truck for. Hard working women find ways to improvise when they don’t have
trucks, whether it’s throwing a bale of hay in the back of their trunk or if
they just have to take a baby sheep in the back seat as well. This idea was to
bring up girls, why can’t girls have a truck for a toy. We can use it to haul around
our stuff, or even our daily vehicle. These advertisement sure have got the
boys wanting one, but do they have the girls? I think advertising that hard
working women need something to use. I look at it as if you don’t have
something to get your stuff from point A to point B you barrow someone else’s
stuff. Where a truck has everything you can to get you out of any situation,
you can pull, haul, and even get you out a big mud mess. I think that trucks
need to have an advertisement for women too, it would bring more sales and more
people to come looking for it. My idea was “Toys are not just for Boys” which
means trucks are not just for boys. I think if more women saw that it’s ok to
have a truck for your job, and are able to understand that they could use them
in many cases that it would be a good idea to buy one.
Promotion
I want to promote this where everyone would be able to see
it, but also where my ad would help to. I think promote it on T.V. would help, I
think that would get to everyone at a time. I also think the person that I’m campaign
to wont always have time to watch T.V, so won’t be able to see it. I’m going
after hard working women that needs a truck to finish off their tasks. You won’t
be seeing many girls driving trucks in the city, there is just no need for them
and too big to drive around. I think if you advertised in places where you would
find hard working women at, rodeos, ball games, maybe even at some of their
jobs too. This will open up that women
can have trucks, or need one. Many farmers are girls too, which need a truck to
pull trailers to hauling things in the back of the bed. Florists use the back
of the beds for caring flowers around to deliver. You need to advertise them where
women would be, hard working women would need something like this to help them
out. No more messy trunks in the back of their cars, they would have a bed that
is easy to spray out. Bill boards would help, commercials, and even seeing it
in magazines would help get the word out as well. Banners at all the events
they would be found at, or even somewhere they shop a lot at too. Farmers
markets would help advertisement in a small town, which is not going to do
everything but help in that little town. It’s not going to get everyone around
the world, like the bill boards and commercials on TV would.
The Big Idea
I see a truck as empowerment, something that’s so big that
it makes you feel it too. Something that does not just help men, but also helps
women too. Truck is used for many things, hauling trailers, having more space to
be able to carry more things. Having a bed, which helps carry messy things that
you would not want inside of your vehicle? Trucks have always came across as a
manly thing, a toy. Something that could haul their dirt bikes, to pulling
their trailers around. Something so powerful is not just a toy, but also used
for work. I wanted to show the hard working women, of any kind of nature that it’s
ok to have a truck. It’s not just a sign of country, but it is a sign of power.
With a lifted up truck, with the turbo roaring every time you step on the pedal.
I wanted to show that a truck is not just for boys, it can be for either gender
at any age. When an advertisement for trucks come on, it shows stuff that boys
would like. Hauling motorcycles around, to racing around their vehicle, to even
showing how it flexes while climbing a mountain. The way I looked at it, that advertisements
are used for only men. That fined excitement out of a vehicle that can do this
stuff, they want something they can show off to the girls but able to get some
mud on it. Every vehicle is looked at and judged by the type of person that would
drive it. How B&W and Lincoln are more of the expensive cars that are
classics that everyone looks at them as doctor cars. They are classy, but
expensive so younger people would not be able to afford them.
Competitive analyses
Power strokes big competitors, which are in the same
business. Duramax, Cummins, and more truck producers. Trying to accomplish the
same thing Power stroke is trying to do, which is trying to sell trucks to
everyone. Try getting the brand name out there, which is getting everyone to
buy that one truck. Their advertisement has always been towards boys and grown
men. They always wanted to give that thrilling, exciting, and fun vehicle that
can make any girl fall for you. It’s a status of man hood, and every truck has a
logo but they make it fit the man. Ford has always been built strong tough,
what guy would not think that’s manly. The objective is to get a manly idea
out, making the men want to buy a truck that is going to make them feel bigger,
or even get more excited about what they drive. They needed something that can
pull, loud, and that’s so high you got to jump to even get in it. That’s what
every competitor of fords has brought out as well. What makes all of these models
different? This is where I think, my opinion has come into play. I think that
ford is the best truck out there, many people think different than me. I also
think that’s why we get the racing each other in our trucks, and the slash talk
on each others vehicles. It’s a way of showing your support, thinking your option
about what you think is better. I would not be doing this truck if it was not
my favorite, that’s also another reason why I only have ford vehicles as well. It’s
a way to make you stand different from many other people, and also maybe even make
you feel a part of something.
Ford (Slogan)
An advertising agency is a business that provides clients
with creative, marketing, and other business services related to planning,
creating, producing, and placing advertisementsFords slogan is built
ford tough, giving it the objective that the truck is a one of a kind tough
truck. I look at this slogan as something that would catch a guy’s attention.
Something that is only trying to get the men to buy the item, which is why I decided
to choose a total different one. One that goes away from the guys, something
that speaks up for the girls. I wanted something that made the girls turn their
head and make them want to buy the product as well. The slogan I came up with ”Toys
aren’t just for Boys”, something that speaks up for the girls. When they
advertise a truck it’s all about how a boy would look at it, instead of a girl
looking at it. I think by taking something that only campaigns towards boys and
turn it towards girls. I think it’s going to catch everyone’s attention, and
make everyone want to buy one. An advertising campaign is a series
of coordinated ads, based on an overarching strategy, connected by look and
feel, voice, tone, style, imagery, and tagline, where each individual ad in the
campaign can also stand on its own.
Tuesday, February 23, 2016
Week 7 : The pitch
The vehicle I’ve picked, is a 2016 power stroke. The reason
why I’ve picked a kind of truck is trucks are not for just boys. Ford is the
type of truck that I believe can get you anywhere with a smooth ride. Trucks
are something I’ve grown up with, and definitely something that I could never
give up. I want to advertise that trucks are not only for boys, girls can just
be as risky and exciting to have a truck as well. They also need to haul not
only themselves but also things in the bed. I’m a farmer’s daughter, I’ve got
hay to tools and many other things in the back of my vehicle. Trucks that are
lifted up, and that you can hear the turbo from a mile away is something
exciting for me. The idea for my little town is racing not only cars, but
trucks. Trucks that are as big as they are wide, that are still able to go
pretty fast. There is an excitement, just like boys girls get excited about the
same things. I want to be that person that is unloading a motorcycle out of the
back of my bed, and that is going to do something exciting. I want advertise
that women can be do anything a boy can do, it also brings in the fact that
guys think girls that can do what a guy can do is sexy. Sex sales, which bringing
in women driving jacked up trucks bringing out fun toys like motorcycles will
not only bring in more women into the business. It will also make more men in
thinking it’s a chick magnet. Bringing the all-around effect that trucks are
exciting, you’re so big that you can run someone over. It makes you feel like a
bigger person, that you’re in power of the road.
Thursday, February 18, 2016
Week 6: Lady Gaga & Grammy Awards
The
performance behind Lady Gaga in the Grammy Awards is going to be one to
remember. The technology behind it not only entertained everyone, but also
helped advertise people. Not just did Lady Gaga sell herself, but also
broadcast Intel. The technology behind it, is new and also the start of
something big! Not only was it to broad cast, but it also was a celebration of
the honorable man David Bowie. The whole performance came to life, literally
the instruments were moving along on the stage. When Gaga asked the director of
Intel if her piano could move along with her, his reply was why just the piano.
Making all the instruments coming to life, the technology behind it will defiantly
benefit Intel. The performance, was so big it made her even bigger. Who would
not want to pay to watch that happen again? She took the energy of the song,
and gave it more energy with the lights and computers. Also by doing the
performance for Bowie, made her inspiring. Everyone seen a new side of Gaga,
that her career was more than money. It’s something new to see a star bring out
a normal feeling and express it the ways she did. The whole performance made a
hit, it shows after all the hard work and dedication. Gaga not only sold
herself, but also expressed herself. She’s not just a pop singer, but also a
women that was inspired. The technology behind it as well was inspiring, and
she would have not been able to do it without Intel. They have got the
reputation that they can make anything happen, even make Gaga’s make up seem
like skin and change throughout the performance. Intel sold themselves, with all the amazing
technology behind it. The world is changing, and technology is going to be seen
everywhere even in performances.
EOC Week 5:Commercials of Super Bowl
There was not many commercials at the super bowl I thought
were funny or entertaining. I felt like there was not many commercials for beer,
or even car commercial like past years. I think Doritos has made a big impact
on the commercials the past few years, they are so funny that they are remember
able. My favorite hands down was Doritos
commercial this year. It showed a family that was expecting a baby that they
were able to see with an ultrasound. It showed the baby was following the
Doritos that the dad was moving around. Eventually the baby popped out of the
moms belly, by far it’s not realistic. I like the idea that they came up with
something different! It was funny, but still got the meaning over as well.
Doritos also did something that many commercials don’t have, bringing in family
feeling into as well. Made me think of stuff I do with my family, I think they
got the point across. The fact that they brought the family part in, it made
everyone else think of the food they share with each other. This year definitely
was the best for the Dorito, where I did not see one Budweiser commercial showing
their horses this year? I wonder if the prices got so high to do commercials
that was it worth to play more than one. Or do one big one that was remember
able? I think that our society is getting to the point, that we can’t Offord
what we spent money on years ago. It’s
hard to figure new ways to broad cast your company for every super bowl, but I felt
like that watching the commercials were hard for me. I would much rather just watch
the game, which never happens everyone wants to just watch the super bowl
commercials.
Tuesday, February 9, 2016
Week 2: EOC Red bull
The world’s largest energy drink, a business that makes
almost 6 billion cans a year. Red bull, a company that’s also know for what
they put in their drinks. Red bull is still able to make sales, even though
they are known for using bull sperm in their products. The Red bull business
was created in 1987. An Australian company was inspired by a drink in Thailand,
modifying the ingredients and coming up with a name that was related to where
they got it. Thai meaning red. They also changed the can from the tall, gold, and
blue can to the now short, silver, and blue can. Changing one drink from
Thailand, and making it big everywhere especially in the U.S. Red bull slogan
is “Red bull gives you wings”, giving the understatement that it’s going to
give you the energy, until the lawsuit for 13 million. Which Red bull lost. Red
bull is targeting costumers that are young men, and active in extreme sports. Energy
drinks are known for their energy, but also their health factors. Energy drinks
are not only made with lots of sugar, but there is no facts saying there is any
more sugar or caffeine that could actually affect you. The amount of sugar in
red bull is 80 grams. A cup of coffee has the same amount of caffeine as a can
of red bull. Energy drinks are not supposed
to be mixed with alcoholic beverages, which can make you intoxicated. Red bull
was so well known, that France band it making it illegal to consume. Red bull hit the U.S in 1997. Since then it’s
exploded into a popular flavor to mix into drinks. They have also changed the
flavor of the energy drinks by adding orange, blueberry, cranberry, tropic, and
cherry into it.
Week 4:EOC Role of Women in Contemporary Advertisements
Women has always been advertised as cleaning, cooking, children-Bearn,
sex machines. By showing advertisements of what an “average women” is, the role
that has been with them for as long as they have been. Many commercials and advertisements
use women as a sexism, which has created women as a sex icon. How do we stop
the way of advertisement? There is no stopping, it continues to grow. Ads in
1950’s showed women controlled and influenced by husbands, giving the idea
women are only supposed to be in the kitchen. Are men really better than women?
This was the idea after these advertisements, 1800’s is when the women’s rights
originated. By 1960-70 is when the wave was passed and more women became activist
in the act. Dose these advertisements or commercials end, not even close. You
still see in many products use women as a sex icon, not products like cleaners
but also even beer. Now it makes it even harder for women to be able to get a
job, or even keep one. Sexism is still big, many men or even boys think still
think we can’t do it. By seeing this image over and over in commercials,
billboards, movies, and television. It eventually becomes accepted and a norm,
making it acceptable by not only men but also women. Why can’t women also pick
up responsibilities and roles like men, some women even have to pick up both. Directors
even have divided genders to tell a story, men are like dogs like women are
like cats. We do this to tell a story, but these stories have changed our
prospective about genders. Which makes us also do the same, dividing genders
and roles.
"History - WOMEN IN ADVERTISEMENTS AND BODY
IMAGE." History - WOMEN IN ADVERTISEMENTS AND BODY IMAGE. N.p.,
n.d. Web. 09 Feb. 2016.
Tuesday, January 26, 2016
Week 3: EOC Ethics in Tobacco
That everyone uses tobacco, even pro baseball players. That has perfect lungs to run, and that tobacco is not bad. Getting grown men and young boys to use tobacco, it will make them real men.
Baseball stars, and that they are in good condition. That everyone could be as cool, and healthy like a pro baseball star.
Men and young boys, that want to become a baseball player.
Real men chew, like the basesball players.
Startiing boys young to become like their dads and men that they look up to in life.
Getting more men to chew, and being able to get the younger age as well.
Yes, do baseball players really chew? Dose chew really help pro baseball players? I think that their will be, by showing that all men chew.
Men and young men will chew, and become so addicted that they can stay away from it.
Wednesday, January 13, 2016
Week 1: EOC My Voice
“I don’t design clothes, I design dreams.” –Ralph Lauren
Fashion Designer is all I’ve wanted to become, it’s all I’ve
wanted to be involved in. It’s been one of my biggest dreams to be a fashion
designer on 5th Ave. in New York City. By setting goals and pushing myself hard,
I’ve made it one step closer to following my dreams. I attend the Art Institute
in Las Vegas, NV and will be graduating in 2018 with a Bachelor’s degree in
Fashion Design. I’ve always experimented with new ways of wearing things, and
was defiantly one to stand out from the crowd. Fashion is everywhere, style is
something that’s unique to each individuals. I want to be that fashion designer
that is able to let everyone’s style shine through. I’ve always wanted to be
able to help change lives, by make someone feel better about themselves. I want
to be able to create new styles, and offer them to people of all sizes. I want
to help everyone find their nitch in fashion, and also find something that fits
them and makes them look better. Since I got to experience New York when I was
younger, my biggest dream was to see someone wearing something I made. I want
to be involved with the runways, photoshoots, and all the people as well. Being
more involved with everything, just makes me want to strive even more towards
my dream. Coming from a little town called Richfield, the style is all the
same. Trends don’t hit until months after they come out, and many trends are
unsuccessful. Everything is the same in this little town. Being able to see
different styles and ideas in fashion, is refreshing. Fashion is something that
is not developed over night, it takes generations of finding better designs. Being able to change up
different garments and adding your personal style to it as well. The steps of
getting my dream to become a reality are school, hard work, and dedication.
School is going to teach me the stuff I need to conquer the rest of my steps. For
instance right now im Learning about ads,
style trending, and basic sewing. This being my second quarter in I’ve learned
everything from how a garments made, to tech packs, and even the history behind
the trends and styles. Fashion might
just look like just a person’s idea, but it’s so much more. With the right
color for that season, to how long the stitch should be. Fashion Designers are
not just making a garment personally for them, but for everyone to enjoy it. I’m
Bailee Baldwin, a fashion designer.
Week 1: EOC Volkswagon Lemon
Volkswagen were built in Germany. Germany
as know for high quality and high priced cars. So it is known to most that’s it
is also home of the Volkswagen. The idea of this car was created by Hitler. He
wanted a way of transportation that everyone could afford, however he still was
demanding they preform fast enough to get people where speed was no limit.
Were 3,389
men working, doing the same thing every day. Inspecting a Volkswagen at every
stage of it. They only made 3, 00 everyday, which meant they have more men working
then production of cars. They inspect every inch of a car, from the breaks to
the head of the motor. Their goal was to making this car very reliable, last a
long time, and does not require a lot of maintenance. Which is where they got
the saying for the ad “We pluck the lemon; you get the plums.”
In 1960 Volkswagen
spread the word about a car that everyone would be able to afford. Everyone was
shocked about the ad. It stood out amongst all other ads at that time. It came an
acrossed with power, prestige, and delivered by a calming voice. This ad that
was in black and white, was not like any other. The ad seemed to promote
happiness which seemed to rub off on its viewers. The ad was introduced
distributed amongst the United States. The ad was then distributed to New York
City to Doyle Dane Bernbach. It took a year for them to have it publish, and distributed
around the U.S. Volkswagen to this day is still known as a reliable and
affordable car.
Friedman, Vanessa. "David Bowies
Fashion Legacy." The New York Times. N.p., 12 Jan. 2016. Web
Subscribe to:
Posts (Atom)