Analysis of Project in the Real World

Hard working women that are helping on a farm, ranch, or anything that requires hauling and getting dirty should be able to have a truck to do it in. Think of the business that truck companies would get, showing that a truck can be for everyone and everything. Trucks are not just a toy, you can use them as work. Many women use a truck to haul things around in the bed, or even pull trailer behind when they have a big load. This whole advertisement that I have come up with, is to bring out the fact that girls can have a truck as a toy or even something to work with. These companies have kept the commercial towards boys, which is when I came up with the idea why not advertise to the girls? Bringing in more business, and making it a need instead of just a want. A truck could help in many areas, and a hard working women is one person that could use one. Showing that the back of the bed can haul all the messy things you would not want in the cab, and how it can pull heavy trailers up any hill. Trucks are used for more things than many realize, bring out all the positive things instead of just showing it as a toy. Show things that could also help a women, show how a women would need one. You could see the sales going up, more likely women would be buying them too. I want to show that a truck can be a toy and also be used to work. I just want to show a truck from many angles, getting more than just one type of person in there.

Creative Content

My idea with this was that boys are not the only person that uses trucks, girls do to. Weather it’s their daily rides, or work trucks. Girls use trucks for the same thing boys do, they just don’t advertise it. I kept thinking off all of the ads, commercials, and bill boards about trucks. They all revolve around how a boy could use a truck, not once what a women could actually use a truck for. Hard working women find ways to improvise when they don’t have trucks, whether it’s throwing a bale of hay in the back of their trunk or if they just have to take a baby sheep in the back seat as well. This idea was to bring up girls, why can’t girls have a truck for a toy. We can use it to haul around our stuff, or even our daily vehicle. These advertisement sure have got the boys wanting one, but do they have the girls? I think advertising that hard working women need something to use. I look at it as if you don’t have something to get your stuff from point A to point B you barrow someone else’s stuff. Where a truck has everything you can to get you out of any situation, you can pull, haul, and even get you out a big mud mess. I think that trucks need to have an advertisement for women too, it would bring more sales and more people to come looking for it. My idea was “Toys are not just for Boys” which means trucks are not just for boys. I think if more women saw that it’s ok to have a truck for your job, and are able to understand that they could use them in many cases that it would be a good idea to buy one.

Promotion

I want to promote this where everyone would be able to see it, but also where my ad would help to. I think promote it on T.V. would help, I think that would get to everyone at a time. I also think the person that I’m campaign to wont always have time to watch T.V, so won’t be able to see it. I’m going after hard working women that needs a truck to finish off their tasks. You won’t be seeing many girls driving trucks in the city, there is just no need for them and too big to drive around. I think if you advertised in places where you would find hard working women at, rodeos, ball games, maybe even at some of their jobs too.  This will open up that women can have trucks, or need one. Many farmers are girls too, which need a truck to pull trailers to hauling things in the back of the bed. Florists use the back of the beds for caring flowers around to deliver. You need to advertise them where women would be, hard working women would need something like this to help them out. No more messy trunks in the back of their cars, they would have a bed that is easy to spray out. Bill boards would help, commercials, and even seeing it in magazines would help get the word out as well. Banners at all the events they would be found at, or even somewhere they shop a lot at too. Farmers markets would help advertisement in a small town, which is not going to do everything but help in that little town. It’s not going to get everyone around the world, like the bill boards and commercials on TV would.

The Big Idea

I see a truck as empowerment, something that’s so big that it makes you feel it too. Something that does not just help men, but also helps women too. Truck is used for many things, hauling trailers, having more space to be able to carry more things. Having a bed, which helps carry messy things that you would not want inside of your vehicle? Trucks have always came across as a manly thing, a toy. Something that could haul their dirt bikes, to pulling their trailers around. Something so powerful is not just a toy, but also used for work. I wanted to show the hard working women, of any kind of nature that it’s ok to have a truck. It’s not just a sign of country, but it is a sign of power. With a lifted up truck, with the turbo roaring every time you step on the pedal. I wanted to show that a truck is not just for boys, it can be for either gender at any age. When an advertisement for trucks come on, it shows stuff that boys would like. Hauling motorcycles around, to racing around their vehicle, to even showing how it flexes while climbing a mountain. The way I looked at it, that advertisements are used for only men. That fined excitement out of a vehicle that can do this stuff, they want something they can show off to the girls but able to get some mud on it. Every vehicle is looked at and judged by the type of person that would drive it. How B&W and Lincoln are more of the expensive cars that are classics that everyone looks at them as doctor cars. They are classy, but expensive so younger people would not be able to afford them.

Competitive analyses

Power strokes big competitors, which are in the same business. Duramax, Cummins, and more truck producers. Trying to accomplish the same thing Power stroke is trying to do, which is trying to sell trucks to everyone. Try getting the brand name out there, which is getting everyone to buy that one truck. Their advertisement has always been towards boys and grown men. They always wanted to give that thrilling, exciting, and fun vehicle that can make any girl fall for you. It’s a status of man hood, and every truck has a logo but they make it fit the man. Ford has always been built strong tough, what guy would not think that’s manly. The objective is to get a manly idea out, making the men want to buy a truck that is going to make them feel bigger, or even get more excited about what they drive. They needed something that can pull, loud, and that’s so high you got to jump to even get in it. That’s what every competitor of fords has brought out as well. What makes all of these models different? This is where I think, my opinion has come into play. I think that ford is the best truck out there, many people think different than me. I also think that’s why we get the racing each other in our trucks, and the slash talk on each others vehicles. It’s a way of showing your support, thinking your option about what you think is better. I would not be doing this truck if it was not my favorite, that’s also another reason why I only have ford vehicles as well. It’s a way to make you stand different from many other people, and also maybe even make you feel a part of something.

Ford (Slogan)

An advertising agency is a business that provides clients with creative, marketing, and other business services related to planning, creating, producing, and placing advertisementsFords slogan is built ford tough, giving it the objective that the truck is a one of a kind tough truck. I look at this slogan as something that would catch a guy’s attention. Something that is only trying to get the men to buy the item, which is why I decided to choose a total different one. One that goes away from the guys, something that speaks up for the girls. I wanted something that made the girls turn their head and make them want to buy the product as well. The slogan I came up with ”Toys aren’t just for Boys”, something that speaks up for the girls. When they advertise a truck it’s all about how a boy would look at it, instead of a girl looking at it. I think by taking something that only campaigns towards boys and turn it towards girls. I think it’s going to catch everyone’s attention, and make everyone want to buy one. An advertising campaign is a series of coordinated ads, based on an overarching strategy, connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign can also stand on its own.