The world’s largest energy drink, a business that makes
almost 6 billion cans a year. Red bull, a company that’s also know for what
they put in their drinks. Red bull is still able to make sales, even though
they are known for using bull sperm in their products. The Red bull business
was created in 1987. An Australian company was inspired by a drink in Thailand,
modifying the ingredients and coming up with a name that was related to where
they got it. Thai meaning red. They also changed the can from the tall, gold, and
blue can to the now short, silver, and blue can. Changing one drink from
Thailand, and making it big everywhere especially in the U.S. Red bull slogan
is “Red bull gives you wings”, giving the understatement that it’s going to
give you the energy, until the lawsuit for 13 million. Which Red bull lost. Red
bull is targeting costumers that are young men, and active in extreme sports. Energy
drinks are known for their energy, but also their health factors. Energy drinks
are not only made with lots of sugar, but there is no facts saying there is any
more sugar or caffeine that could actually affect you. The amount of sugar in
red bull is 80 grams. A cup of coffee has the same amount of caffeine as a can
of red bull. Energy drinks are not supposed
to be mixed with alcoholic beverages, which can make you intoxicated. Red bull
was so well known, that France band it making it illegal to consume. Red bull hit the U.S in 1997. Since then it’s
exploded into a popular flavor to mix into drinks. They have also changed the
flavor of the energy drinks by adding orange, blueberry, cranberry, tropic, and
cherry into it.
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