Tuesday, February 9, 2016

Week 4:EOC Role of Women in Contemporary Advertisements

Picture

Women has always been advertised as cleaning, cooking, children-Bearn, sex machines. By showing advertisements of what an “average women” is, the role that has been with them for as long as they have been. Many commercials and advertisements use women as a sexism, which has created women as a sex icon. How do we stop the way of advertisement? There is no stopping, it continues to grow. Ads in 1950’s showed women controlled and influenced by husbands, giving the idea women are only supposed to be in the kitchen. Are men really better than women? This was the idea after these advertisements, 1800’s is when the women’s rights originated. By 1960-70 is when the wave was passed and more women became activist in the act. Dose these advertisements or commercials end, not even close. You still see in many products use women as a sex icon, not products like cleaners but also even beer. Now it makes it even harder for women to be able to get a job, or even keep one. Sexism is still big, many men or even boys think still think we can’t do it. By seeing this image over and over in commercials, billboards, movies, and television. It eventually becomes accepted and a norm, making it acceptable by not only men but also women. Why can’t women also pick up responsibilities and roles like men, some women even have to pick up both. Directors even have divided genders to tell a story, men are like dogs like women are like cats. We do this to tell a story, but these stories have changed our prospective about genders. Which makes us also do the same, dividing genders and roles.





"History - WOMEN IN ADVERTISEMENTS AND BODY IMAGE." History - WOMEN IN ADVERTISEMENTS AND BODY IMAGE. N.p., n.d. Web. 09 Feb. 2016.

No comments:

Post a Comment