The Big Idea

I see a truck as empowerment, something that’s so big that it makes you feel it too. Something that does not just help men, but also helps women too. Truck is used for many things, hauling trailers, having more space to be able to carry more things. Having a bed, which helps carry messy things that you would not want inside of your vehicle? Trucks have always came across as a manly thing, a toy. Something that could haul their dirt bikes, to pulling their trailers around. Something so powerful is not just a toy, but also used for work. I wanted to show the hard working women, of any kind of nature that it’s ok to have a truck. It’s not just a sign of country, but it is a sign of power. With a lifted up truck, with the turbo roaring every time you step on the pedal. I wanted to show that a truck is not just for boys, it can be for either gender at any age. When an advertisement for trucks come on, it shows stuff that boys would like. Hauling motorcycles around, to racing around their vehicle, to even showing how it flexes while climbing a mountain. The way I looked at it, that advertisements are used for only men. That fined excitement out of a vehicle that can do this stuff, they want something they can show off to the girls but able to get some mud on it. Every vehicle is looked at and judged by the type of person that would drive it. How B&W and Lincoln are more of the expensive cars that are classics that everyone looks at them as doctor cars. They are classy, but expensive so younger people would not be able to afford them.