Ford (Slogan)

An advertising agency is a business that provides clients with creative, marketing, and other business services related to planning, creating, producing, and placing advertisementsFords slogan is built ford tough, giving it the objective that the truck is a one of a kind tough truck. I look at this slogan as something that would catch a guy’s attention. Something that is only trying to get the men to buy the item, which is why I decided to choose a total different one. One that goes away from the guys, something that speaks up for the girls. I wanted something that made the girls turn their head and make them want to buy the product as well. The slogan I came up with ”Toys aren’t just for Boys”, something that speaks up for the girls. When they advertise a truck it’s all about how a boy would look at it, instead of a girl looking at it. I think by taking something that only campaigns towards boys and turn it towards girls. I think it’s going to catch everyone’s attention, and make everyone want to buy one. An advertising campaign is a series of coordinated ads, based on an overarching strategy, connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign can also stand on its own.